With Christmas (literally) around the corner, what better time to write about Photobox's Gifty Grotto Christmas event and their festive social wall – powered by us!
What is The Gifty Grotto?
The Gifty Grotto pop-up shop, located at Getty Images Gallery, near Oxford Circus, opened for a special 1-day only event on November 4 and gave visitors the chance create and wrap their very own personalised presents for free!
The Gifty Grotto patrons were also encouraged to swing by the photo booth to pose on the Photobox sleigh!
The Gifty Grotto social wall in action!
What did Fetch do?
As part of the campaign, shoppers who shared photos of their visit on Facebook, Twitter & Instagram with the hashtag #GiftyGrotto were entered into a competition with the chance to win special Photobox prizes.
The incentive of winning a prize ensured that an abundance of high-quality user-generated content was created consistently throughout the course of the day, with over 650 posts being pulled into the Fetch platform!
To further encourage social engagement and word-of-mouth recommendations about the pop-up shop, the Photobox #GiftyGrotto Feed was displayed on numerous screens throughout the shop using our "Quad" theme (and one of my personal favourites!)
Check out some of the photos from the wonderful event below, and spot the Gifty Grotto Fetch Feed on TV's around the venue! Merry Christmas!