Instagram Unleashes New Design Updates

Posted by Fetch under Social Media


Things change. It's just the way the world works. And the beloved—albeit outdated—Instagram icon isn't exempt from change, either.

Reminiscient of those iOS 7 gradients, the new icons have been released into the wild, along with a UI update for the app itself. Instagram's companion apps – Layout, Boomerang and Hyperlapse have also gotten cohesive updates.

A "simpler camera" now replaces the iconic retro-style logo with a bright and playful gradient to accompany it. 

Instagram and accompanying app icon updates

Ian Spalter, head of design at Instagram, wrote a lengthy article on Medium about the overhaul and how the design was "inspired by the community." Unfortunately for Ian, the community seems split on the redesign. Nothing unusual for a big change, though.

See Also: Instagram Is Testing a Contact Button for Your Business

The Instagram app itself has also had some cosmetic work done, stripping it entirely of any colour other than the notifications bubble and the photographs themselves, to put "more focus on your photos and videos." This update was spotted in testing a few weeks ago, but we weren't sure if it would be rolled out at all, let alone this soon.

Instagram app user interface update

As The Next Web have stated on their coverage, the updated UI strays further away from its parent company Facebook and establishes Instagram as its own app, rather than the child of another social giant.

Take a look at the new logo-reveal video below:

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