News? Not News? It fits into our Instagram tag and is kind of bizarre so we're going to let you know about it anyway.
The social media team at Yves Saint Laurent collectively sat around their Instagram account and said "bye, Felicia" to everything other than a single post about their new Creative Director, Anthony Vaccarello.
Instagram / Yves Saint Laurent
The move comes after the (apparently scorned) depature of the brand's previous Creative Director and world-renowned designer, Hedi Slimane.
Though, removing their feed history hasn't gone down too well with some of their fans who accuse the brand of being childish and not caring about their followers.
Pro tip: your followers follow you for a reason and they have super high expectations. Listen to them.